Online Bridal and Wedding Store

Elegance of Elena is a modern and friendly wedding boutique based in Leicester and a UK online bridal store owned and run by engaged couple James & Angela

We know first-hand the emotions that come with planning your special day. We feel that planning your wedding should be the most exciting time of your life, yet hear tales of brides feeling stressed and anxious, and sometimes a little lost. Just as we have felt on occasion during our own wedding planning.When Covid hit, we too were forced to postpone our special day. Needless to say, we were devastated. We didn’t really know what to do so started searching for something wedding-related to do to keep the dream alive yet couldn't find what we were looking for.

It became abundantly clear there were over 100,000 weddings cancelled and we were not going through it alone. With this in mind, we decided to help couples to re-ignite the excitement and have that little something to look forward to each month until the big day finally happens! Realising the market had a lot of options for brides, but nothing for grooms or same-sex couples made us want to take some affirmative action to rectify this imbalance. After much hard work, we launched our Couples Monthly Subscription Boxes, the first business to do this in the world!

We combined this newfound desire to cheer couples up, with opening a bridal boutique that has a modern approach to finding THE DRESS along with an online wedding store where you can shop for those important accessories and gifts in one place. Our vision of wanting to ensure customers enjoy every single second of planning their big day and wanting to help take much of the stress away has been winning us clients from all over the UK.

We pride ourselves on being friendly, modern, and going the extra mile. In fact, we have lost count of the number of times we have hand-delivered bridal shoes to clients who have a very short deadline! Once, we allowed a lady who’d had a bad experience in another boutique bring along her wedding dress just so she could have the fun and enjoyable bridal boutique experience she deserved.

Where did the name Elegance of Elena come from?So many clients ask about the name. Elegance of Elena is used to keep the memory of Elena Liberatore alive. Elena was Angela’s beloved ‘Nonna’ so it seemed fitting to name it after the warmest, most caring person they had the privilege of knowing. You can read more about the story of Nonna Elena and why the name was chosen here.

A bit about James and AngelaAngela was brought up by her Nonna and like her has strong values and believes in looking after others first. She first met James when he was working on a friend’s car in her street. James had cheekily asked for some coffee and Angela being kind, ensured James had both coffee and conversation and so there their love story began.

Fast forward to 2020, they were due to be married in Italy where Angela’s family originate. Due to covid, like many other engaged couples, they had to cancel and re-arrange their wedding. August 2021 is when they are now due to finally tie the knot.

James, Angela and have now started to grow their team and recently recruited Layla to join them on their journey to make couples happy.